Lemonfig Creative - Johanna Schoeffert - Freelance web graphic designer dublin - xhtml and css development - logo design - brochures design - flyers design - posters design - books design - menus design - website design - search engine optimization - email marketing

In the first part of this article we saw how to optimise your website’s code and content to put all chances on your side when it comes to get your website ranking in the first pages of Google (or Bing/Yahoo etc.) for the keywords representing the best your services.

Now, we will see what can be done once the site is live to push it further.

Read the rest of this entry »

Post a comment

Search Engine Optimisation (SEO) is one of the most important component of a website’s success.

You can have the most beautiful website, developed with the most recent technologies… it will be completely useless if you can’t reach your target, i.e., your customers and potential customers.

SEO is a job on its own. Proof is that there are companies out there selling SEO services for quite an expensive fee. It’s also a quite difficult job when you consider that Search Engines are changing their algorithms regularly and the rules are kept secret.

When a client asks me: ”Why is my site not coming up on the first page on Google for xxx keywords? Can you do something?”, my answer is always the same: ”SEO is not a science and I can’t promise that you will be on the first page of Google for competitive keywords, but there are a lot of things that can be done to improve your ranking and get you on the first pages of Google for the keywords that matter.”

One day, during a meeting, I said to one of my client that I could provide them with SEO services and his answer was: “It would be even better if you could teach us how to do it!” which I did and will keep doing.

Because I give these advices for free to my clients, I thought I should actually offer them for free to every person trying to do a basic optimisation on a website, without paying anybody else to do it. I will try to make it as easy as possible.

Read the rest of this entry »

1 Comment