Robert King and Co. Accountants Website
Robert King & Company is a progressive accountancy practice, based in Santry, Dublin, specialising in small to medium sized enterprises (SME’s). Robert King, is a member of the Chartered Institute of Management Accounting and has over fourteen year’s financial experience in Ireland, UK, USA and Germany in both industry and practice.
Robert King and Company needed a website to market their services to potential clients in a professional and dynamic way. Who said that an Accountancy Practice website had to be boring?
The first thing that Robert King wanted to convey through the website was the peace of mind resulting in hiring his practice. They are indeed taking care of all the difficulties related to setting up, running or closing down a business as well as providing meaningful and concise financial information to all their clients.
My challenge was to keep the design serious and professional while empowering the client mission statement (“It’s time for peace of mind”) and offer to the visitors a glimpse of the human side of the company.
That’s why you will find a strong image on each of the 4 pages of the website illustrating the main messages: “Time for Peace of Mind”, “Growth through Knowledge”, “Global views, forward thinking” and “Balancing business needs”. The picture chosen for the “About” page is actually a picture of Robert King himself! I thought it was important to show that there was an actual human being behind all this serious talk.
The website was built with an open-source WordPress which provides Robert King with a user-friendly interface to update his content and update his news/testimonials and special offers.
The practice asked me to spent some time optimising the SEO (Search Engine Optimisation) of the website, which meant agreeing on keywords as well as organising the content so the Search Engines (Google, Bing…) will take these keywords into consideration and registering the site into Directories…
Last but not least, the site incorporate the famous Google Analytics that gives the company all the information they need regarding their visitors (Traffic sources, Pages viewed, Map overlay, Time on the site etc.)
