Lemonfig Creative - Johanna Schoeffert - Freelance web graphic designer dublin - xhtml and css development - logo design - brochures design - flyers design - posters design - books design - menus design - website design - search engine optimization - email marketing

I have to admit that I have been waiting for this new version for quite a while now.
The Prestashop Team was very good in sending out newsletters every week or so to inform of us of the release of new beta versions, and telling us that we getting closer, and closer, and even closer to the release of the final version!

It was difficult for me to tell my clients “There is a new version coming soon, very soon, but I don’t know exactly when. But, yes, it’s better if we wait for the new version as it will include a lot of new exciting features!”

But it’s what I did, and I think it was worth the wait, especially for the one page and guest check out or the compare products feature clearly missing in the previous version.

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Thanks to the Dublin City Enterprise Board, and the fact that I am a member of CreativeD, I have been offered the opportunity to shoot a 60 secondes video to promote Lemonfig!

Shooting took place at the beginning of December and I just got the final editing today! It was hard to keep looking at the camera for the whole speech and it took me 3 or 4 takes to get all the words out right!
A little regret: talking about 2010 and 2011 in it as it’s going to age pretty quickly.

PS: I forgot how hard it was to hear myself talking!

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Irish Web Directories and Reviews

Even if they are not all Irish, the following directories are aimed for Irish Businesses and wouldn’t be relevant for other countries. I tried to find directories that are worth considering when you are trying to improve your SEO, increase your back links, etc. The good news is that I found some! However, I also found some directories which are rather a waste of time.

A good directory is a directory, which:

1. Allows you to Submit your Business for Free and is not asking for an exchange.
2. Publishes your Web Address for Free and opens the website in a new window (not a frame).
3. Has a good Page Rank / Ranking in Google.
4. Is quick to add your entry.
5. Is easy to use for you and user-friendly for visitors.

Some of the directories below don’t fit into all these criteria but I chose to present them anyway with a quick review so you know what to expect.

It is important to say that directories are one easy way to get backlinks, and backlinks are important in the Search Engine world. However, the best links you can get are from websites in the same sector/profession. I cannot provide a list, but I will try to write a methodology in the future. In the meantime, directories can help!!

Also, don’t hesitate in sending me directories that I might have missed or let me know if one of the description is no longer true when you read this article.

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This morning, I came across this great resource from Hubspot titled “75+ Charts You Can Use Directly in Your Pitches and Proposals” and I thought I would share it with you AND use it in my proposals or meetings with my clients.

It shows you how Social Media and Online Marketing such as Blogging are important and gives you an idea of what people (your potential customers) are interested in.

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In the first part of this article we saw how to optimise your website’s code and content to put all chances on your side when it comes to get your website ranking in the first pages of Google (or Bing/Yahoo etc.) for the keywords representing the best your services.

Now, we will see what can be done once the site is live to push it further.

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Search Engine Optimisation (SEO) is one of the most important component of a website’s success.

You can have the most beautiful website, developed with the most recent technologies… it will be completely useless if you can’t reach your target, i.e., your customers and potential customers.

SEO is a job on its own. Proof is that there are companies out there selling SEO services for quite an expensive fee. It’s also a quite difficult job when you consider that Search Engines are changing their algorithms regularly and the rules are kept secret.

When a client asks me: ”Why is my site not coming up on the first page on Google for xxx keywords? Can you do something?”, my answer is always the same: ”SEO is not a science and I can’t promise that you will be on the first page of Google for competitive keywords, but there are a lot of things that can be done to improve your ranking and get you on the first pages of Google for the keywords that matter.”

One day, during a meeting, I said to one of my client that I could provide them with SEO services and his answer was: “It would be even better if you could teach us how to do it!” which I did and will keep doing.

Because I give these advices for free to my clients, I thought I should actually offer them for free to every person trying to do a basic optimisation on a website, without paying anybody else to do it. I will try to make it as easy as possible.

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Nothing else to say. It was the highlight of the morning.

They need sponsors to keep on the quality and maybe print the next issue.

If you’re interested: www.squaremag.org

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I spent my morning in the “City Wall Space” of the Wood Quay Venue which is quite an amazing venue I have to say. As explained on their website, the room features the original Hiberno Norse City Wall that dates from 1100AD.

But the wall wasn’t the reason of me spending my morning there! It was the first event of the year of a fairly new Networking Event in Dublin called CreativeD, specifically designed for the creative industries.

I wasn’t sure in what way this event would benefit me but I had the feeling that it wouldn’t be a complete waste of time anyway. So yesterday, I finally paid the €90 for the year membership which includes five 3-hours events starting from today until May 2011.

And the tagline of today’s event was…

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The “Biggest Ever Free Online Conference Exclusively For Solo Professionals” will be spread on two days: September 24th and 25th.

The event features 25 all-stars speakers and all presentations will be played live on scheduled times (EST) just like a live conference.

The event is totally free, you just need to register and come back on the site on the 24th. If you’re not able to watch the presentations live, you will have access to a replay (if you’re registered for the event).

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Issue #2 of Square Magazine will most probably overtake the 15.000 views mark it reached with issue #1, launched in April 2010.

Christophe Dillinger and his team (Yves Bigot, Carine Lautier and Clara Forest) selected 9 photographers to be part of the second issue of this magazine dedicated to square format photography.

Iaia Gagliani / Phil Bebbington / Claire Naslot / Mathieu Farcy / Christophe Simonato / Sander Meisner / Sylvestre Anasse / Akos Major / Alain Greloud

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